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Defy Ordinary, Exploit Imperfection, and Captivate your Customers

By Stan Phelps

"It's very common for brands to homogenize. As we look at what successful companies are doing, it's natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there's

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The Key to Resilience? A Positive Outlook

By Laurie J. Cameron

"Researchers find that people who are resilient tend to be more positive and optimistic compared to those who are less-resilient. They are better able to regulate their emotions. And they are able to maintain their optimism through the most challenging situations.Resilience, a positive outlook, and optimism

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Erasing Institutional Bias: Structural Change, Starting with You

By Tiffany Jana, Ashley Diaz Mejias

"Working against institutional bias involves more than just increasing simple numbers. It includes the hard and often vulnerable work of making room at the table, on the board, and in the c-suite for those who have not historically been represented. It requires undoing our cultural assumptions about

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How to Master the Business Presentation

By Tim Calkins

"The business world revolves around presentations. When it comes time to make a decision, people sit down to review the analysis, discuss the issues and reach agreement. Later, executives communicate the strategy to employees with presentations. When there are issues to wrestle with and bumps in the

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Why We Must Evolve, or Die

"Change means doing things that are new, and forgoing things that are familiar. It means discomfort and uncertainty, and the real likelihood of being wrong. All in all, it's scary. It really comes down to a decision. You either ride things out, fight for the status quo and hope the changes you're sensing

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Playing Fair While Creating and Unfair Advantage

By Anthony Iannarino

"For most of us in sales, winning new business often means taking that business away from a competitor. The euphemism we use to describe stealing a client from a competitor is called 'a competitive displacement,' which sounds a lot nicer than 'eating their lunch.' However, if this sounds harsh, know

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Leveraging the Power of Technology-Aided, Human-Powered Experiences

By Joseph Michelli

While Airbnb’s technology fosters trust, drives efficient transactions, and personalizes search options, leaders in the company understand that truly memorable travel experiences require a host community that delivers personal care through hospitality (defined at Airbnb as “service with heart”).

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The Forgotten Diversity Group: Ambitious Women Who Want to Lean "In-Between"

By Kathryn Sollmann

"Diversity and inclusion is a hot topic on corporate agendas these days, but despite the best efforts of employers, a large group of women are feeling left out. When it comes to leadership training, employers are still pressuring women to conform to one profile of an ambitious and successful woman. In

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Don't Stress: When Doing and Spending Less Can Help Your Business Get Ahead

By Stephen Wunker, Jennifer Luo Law

"As a result of our fascination with the latest and the greatest, the word 'innovation' is often used as a synonym for technological advancement, bringing with it imagination-capturing glory—as well as its less savory reputation for being expensive and fickle. But that's just one dimension of innovation.

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Leadership On Day One

By Drew Dudley

"I've studied leadership my entire adult life, and I firmly believe there is no shortage of leadership on this planet. However, we are systematically ignoring a huge percentage of the leadership that surrounds us each day because we have chosen to define it too narrowly. To change that we need to