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ChangeThis
Leading Loyalty: Cracking the Code to Customer Devotion
By Sandy Rogers, Leena Rinne, Shawn Moon
"You build customer loyalty when the people in your organization show empathy for customers, take responsibility for helping them reach their real goals, and treat them generously. Earning loyalty is much more than teaching good service techniques or giving everyone a copy of Customer Service for Dummies
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Reinventing Reinvention: Choosing the Continuous 'Wise Pivot' Over One-Time Transformation
By Omar Abbosh, Paul Nunes, Larry Downes
"The relentless digital disruption of one industry after another has left leaders looking for a new path to the future. In a world of light-speed technological advances and overnight disruption from all directions, the large-scale business 'transformations' of old no longer suffice, if they ever did."
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The Essential Actions to Building Unstoppable Teams
By Alden Mills
"Care is the soil from which teams grow; a leader's focus provides the fertilizer.
Unpack that statement, and you'll understand what it takes to grow a group of individuals into an Unstoppable Team." -
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Putting People First and Product Second: A New Approach to Sales
By Steve M. Rigby
"'Careers can be difficult, particularly those that involve sales. I know. I've sold sawmill equipment and starved. I've sold automobiles and sucked. I've sold real estate and struggled. You noticing a pattern? Hey, at least I was consistent and persistent.
Then, I tried selling new homes and -
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Discovering the Power of Positive Transformation
By Lucia Giovannini
"Opening up to any kind of change takes work and time, but by developing the right tools and skills to cope with it, over time, we can train ourselves to open our arms to welcome almost any change we encounter, whether it be chosen or forced upon us."
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The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy
By Peter Fader, Sarah E. Toms
"Companies are struggling to turn today's wealth of information into actionable insights that drive value for their organization—and for customers—because frankly, most business approaches to sales, marketing, data analytics, and finance remain stuck in a bygone era."
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Navigating the Ninja Future
By Gary Shapiro
"More fundamental human problems will be solved in the next two decades than have been solved in the last two centuries. … These innovations will bring with them tremendous changes—and tremendous challenges. And in the midst of this change, stability seems sensible—but sameness is not a winning
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Why Women Are Especially Well-Suited for Professional Partnerships
By Claire Mazur, Erica Cerulo
"Women and their relationships are especially ripe for professional partnerships. The reason that these pairings aren't the ones we're quick to reference has everything to do with a workplace culture that has, for as long as it's existed, privileged men and their approach to business. But slow and steady
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Why CEOs and Boards Need to Be Fearless
By Jean Case
"The role of board member compels one to be diligent as a fiduciary. What is often not well understood is that while the role of fiduciary is necessary, it is not entirely sufficient. Board members also need to be champions of, and networkers for, the organizations they serve. And, particularly in a
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Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work
By Rahaf Harfoush
"The strategies we're putting in place to increase our productivity are hurting our creative performance. By industrializing our creative skillset, we've prioritized performance and ignored critical hidden forces at play—our cultural, historical and biological baggage—that underlie and influence
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.