ChangeThis
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ChangeThis
The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy
By Peter Fader, Sarah E. Toms
"Companies are struggling to turn today's wealth of information into actionable insights that drive value for their organization—and for customers—because frankly, most business approaches to sales, marketing, data analytics, and finance remain stuck in a bygone era."
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Navigating the Ninja Future
By Gary Shapiro
"More fundamental human problems will be solved in the next two decades than have been solved in the last two centuries. … These innovations will bring with them tremendous changes—and tremendous challenges. And in the midst of this change, stability seems sensible—but sameness is not a winning
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Why Women Are Especially Well-Suited for Professional Partnerships
By Claire Mazur, Erica Cerulo
"Women and their relationships are especially ripe for professional partnerships. The reason that these pairings aren't the ones we're quick to reference has everything to do with a workplace culture that has, for as long as it's existed, privileged men and their approach to business. But slow and steady
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Why CEOs and Boards Need to Be Fearless
By Jean Case
"The role of board member compels one to be diligent as a fiduciary. What is often not well understood is that while the role of fiduciary is necessary, it is not entirely sufficient. Board members also need to be champions of, and networkers for, the organizations they serve. And, particularly in a
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Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work
By Rahaf Harfoush
"The strategies we're putting in place to increase our productivity are hurting our creative performance. By industrializing our creative skillset, we've prioritized performance and ignored critical hidden forces at play—our cultural, historical and biological baggage—that underlie and influence
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Scaling Leadership: A Manifesto
By Robert J. Anderson, William A. Adams
"Ineffective leadership caps the ability of an organization to grow. Leadership that works at one level of scale is likely to run into serious limitations at the next level. The men and women who may be well-suited to lead a 100-person business unit with $30 million in annual revenues may be unable to
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Enough of MORE: Better is Better
By Henry Mintzberg
"Economists insist that MORE is the way forward. No, it is the way backward, economically as well as socially. We don't have to destroy our progeny and our planet for the sake of a senseless dogma. Sure we need development and employment, but responsible development with robust employment. A healthy
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My Metacognitive Journey: The Power of Understanding Yourself
By Dave Mitchell
"Perhaps the most satisfying development associated with writing a book is when you as the author stumble upon a revelation in the middle of the process. For this book, I came to understand the answer to a question that I am often asked and have struggled to answer for many years. So many times, I am
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Weathering the Perfect Storm: How to Prosper in the Reputation Economy
By Mike Mooney
"It is vital to understand that we are living in a perfect storm that is making our reputations more fragile than at any other time in human history! This perfect storm consists of the values-gap in behavior among leaders that litter the headlines, the fact that we are all now citizen journalists
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The Power of Positive Coaching
By Lee J. Colan PhD, Julie Davis-Colan
"It wasn't too long ago that having a business coach was like having a scarlet letter on your professional suit. Back then, most coaching was remedial—there was a problem that needed to be fixed. Today, having a coach has been elevated in status. Business leaders have realized what professional
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.