ChangeThis
-
ChangeThis
Defy Ordinary, Exploit Imperfection, and Captivate your Customers
By Stan Phelps, David Rendall
"It's very common for brands to homogenize. As we look at what successful companies are doing, it's natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there's
-
ChangeThis
The Key to Resilience? A Positive Outlook
By Laurie J. Cameron
"Researchers find that people who are resilient tend to be more positive and optimistic compared to those who are less-resilient. They are better able to regulate their emotions. And they are able to maintain their optimism through the most challenging situations.Resilience, a positive outlook, and optimism
-
ChangeThis
Erasing Institutional Bias: Structural Change, Starting with You
By Tiffany Jana, Ashley Diaz Mejias
"Many organizational leaders long to talk about diversity and inclusion, and want to make diverse hires and bring more people into the room. But institutionalized biases have put true equity—the breaking up of the dominance of one culture and the creation of space for those who have been underrepresented—out
-
ChangeThis
How to Master the Business Presentation
By Tim Calkins
"The business world revolves around presentations. When it comes time to make a decision, people sit down to review the analysis, discuss the issues and reach agreement. Later, executives communicate the strategy to employees with presentations. When there are issues to wrestle with and bumps in the
-
ChangeThis
Why We Must Evolve, or Die
By Tom Triumph
"Change means doing things that are new, and forgoing things that are familiar. It means discomfort and uncertainty, and the real likelihood of being wrong. All in all, it's scary. It really comes down to a decision. You either ride things out, fight for the status quo and hope the changes you're sensing
-
ChangeThis
Playing Fair While Creating and Unfair Advantage
By Anthony Iannarino
"For most of us in sales, winning new business often means taking that business away from a competitor. The euphemism we use to describe stealing a client from a competitor is called 'a competitive displacement,' which sounds a lot nicer than 'eating their lunch.' However, if this sounds harsh, know
-
ChangeThis
Leveraging the Power of Technology-Aided, Human-Powered Experiences
By Joseph Michelli
While Airbnb’s technology fosters trust, drives efficient transactions, and personalizes search options, leaders in the company understand that truly memorable travel experiences require a host community that delivers personal care through hospitality (defined at Airbnb as “service with heart”).
-
ChangeThis
The Forgotten Diversity Group: Ambitious Women Who Want to Lean "In-Between"
By Kathryn Sollmann
"Diversity and inclusion is a hot topic on corporate agendas these days, but despite the best efforts of employers, a large group of women are feeling left out. When it comes to leadership training, employers are still pressuring women to conform to one profile of an ambitious and successful woman. In
-
ChangeThis
Don't Stress: When Doing and Spending Less Can Help Your Business Get Ahead
By Stephen Wunker, Jennifer Luo Law
"As a result of our fascination with the latest and the greatest, the word 'innovation' is often used as a synonym for technological advancement, bringing with it imagination-capturing glory—as well as its less savory reputation for being expensive and fickle. But that's just one dimension of innovation.
-
ChangeThis
Leadership On Day One
By Drew Dudley
"I've studied leadership my entire adult life, and I firmly believe there is no shortage of leadership on this planet. However, we are systematically ignoring a huge percentage of the leadership that surrounds us each day because we have chosen to define it too narrowly. To change that we need to
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.